Instagram has captured the imagination of its 100 million daily active users. This innovative photo-sharing network allows users consume and interact with images more artistically than ever before. Instagram is now used as a source of creativity and inspiration. Users scroll through photos with the most favorites and explore styles that fit their personality. A combination of clothing that fully expresses who they are or just an article that catches their eyes. This new interaction has left a hole in how users shop for fashion online and mobile. Going from an artistic, stunning, simple platform of Instagram to the mobile or online store of retailers leaves buyers uninspired.
Many retailers reach customers through their applications and website. Some retailers have mobile
Screenshot/Macy’sApp
Screenshot/GapApp
applications that mimic and mirror the website, defeating the purpose of having an app. Retailers such as Gap and Macy’s offer mobile applications to make shopping possible at anytime; they take a streamline approach to browsing and shopping fashion. The mobile applications do not simply mirror the website yet maintains the brand identity in color and design. The applications for each retailer require unique user information and allow you to only shop through that one application. If you wanted to buy from Macy’s on mobile you would need the Macy’s app, if you wanted to buy from Gap you needed the Gap app. Your phone now looks like a mall with each retailer’s app. This is a cluttered and fragmented experience for shoppers of many retailers.
Screenshot/DashHudson.com
Enter Dash Hudson; a social media start up and mobile commerce company makes it easier for fashions lovers to find looks through an Instagram platform while being able to purchase the look from the same platform. Dash Hudson feeds top and trending fashion posts from Instagram with a push notification system. Users can simply view a photo of a look that they like, click on the photo and a selection of the products worn in the photo will appear underneath.
Screenshot/DashHudson.com
See something you like? Click on the article, from shirt, shoes to jeans, dresses and necklaces. You will be taken to a page within the application where you can purchase the item. Select your size; input your shipping address and payment method (once) and your new look are on its way.
Dash Hudson provides a seamless user experience that connects users to multiple retailers to accomplish the look that was inspired through Instagram photos. Never again will you have to wonder, “Where did they get that?” when you are looking at an Instagram. The Instagram experience is enhanced with Dash Hudson. Users can do more than like or favorite a photo. They can get the in world value by buying the products they see. Instagram photos now become a showroom for products and styles.
cheongch 